Gone are the days when our mothers and grandmothers used to pick clothes for us when we were kids and we had no say in this. Remember those times? Today’s younger generation is quite self-reliant when it comes to choosing the ‘Right outfit’ for themselves for different occasions. Kids are smart and are in sync with the current trends, they want the latest designs of clothes in their wardrobe. Since children have become the decision-makers in buying clothes consequently, the kids’ fashion industry has seen a lot of growth in the past decade. Designers come up with new designs of clothes both for girls and boys every> year as the competition in this market has become cut-throat and thus there is a need to keep pace with regularly changing trends.

Factors influencing the kids’ clothes clothing industry

• PRICE: Price is the deciding factor in the kid’s clothing industry. Parents usually do not want to spend more on kids' wear because they are in their growing years and hence, they outgrow their clothes every year. Thus, consumers want more variety at a cheaper price.

• DIVERSE DESIGNS: Consumers want new and attractive designs for their kids. Children usually love vibrant colors and bold patterns like flowers, cartoon characters, etc. printed on their clothes. Thus, the diversity in designs becomes another deciding factor for kids-wear purchases.

• ORGANIC AND SAFE FABRICS: We all are aware that babies and toddlers in particular have soft and sensitive skin. Parents of such young children often look for clothes that will not be harsh on their child’s skin. They look for safe fabrics. Of late, organic clothes are in a trend that is devoid of harmful dyes and chemicals. The increased number of players manufacturing organic clothes for kids has led to the growth of this industry.

• INCREASED PURCHASING POWER: With increased purchasing power spending capacity of each household has increased thereby changed buying behavior. Previously parents purchased clothes less often, however, the young generation of parents is quite generous in shelling out their hard-earned money on shopping for their kids. Hence, there has been a rise in the sales of kids' clothing with every passing year.

• ONLINE RETAILERS: With the advent of online retailers, the kids' clothing industry has also seen a rise in sales. People are no more dependent on shops to purchase something for their little ones. Rather, they buy Kids-wear online while sitting comfortably at home.

Now that you know all about the kid's wear industry how about selecting the best kids' clothes online? You can purchase Dungarees, Shorts, Shirts, Skirts, Tops, Frocks, etc. online from the Rajkumari website which offers kids' clothes at the best price. You can also avail of festive discounts on your purchase.